Tip Top Cocktails Campaign | Beverage and Lifestyle Photography in Austin

Tip Top Cocktails came to me for a seasonal lifestyle shoot built around their canned classics, the Negroni, Manhattan, and Old Fashioned, and we made the call early to skip the studio entirely.

This lifestyle shoot for Tip Top Cocktails was built around natural light and a more relaxed approach to beverage photography.

Instead of heavy styling, we kept things simple—clean compositions, real textures, and just enough movement to make the images feel lived-in. The goal was to create something that works for campaigns and social, without feeling overly produced.

This is the direction I love for beverage and CPG brands: straightforward, natural light imagery that feels elevated but still real.

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Project credits

Brand: Tip Top Cocktails

Model: Hayley Reeder

Photography: Sarah Natsumi Moore, Austin commercial photographer working in food, beverage, and lifestyle.

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